Our logo explained, or skip directly to our distinctive artwork
The colours and graphic elements of the GCP logo symbolise the following:
- The person/plant is outlined by a helix, which represents that DNA is the source of all life, linking people and plants. Plant genetic diversity is key to human life.
- Green symbolises agriculture and plants
- The blue graphic represents people, while the blue colour also symbolises water, in recognition of the importance of drought-tolerance work: people and plants both need water, but there is less water; therefore we need drought-tolerant plants.
- The ellipse ‘orbit’ element around the helix/plant/person collage conveys a feeling of motion, of moving into the future, of momentum, symbolising the use of new technologies in GCP.
More recently, to mark our sunset, another slightly modified version (left) was designed by Brandon Tooke in December 2014. This version marks GCP's transition from 'growth green' in the Programme's eastablishment and operational phase, to 'harvest gold' in its closing and concluding stages.
This modified logo was primarily for use on the Sunset Blog which carries GCP's closing communications.
Durga Bernhard (USA) is a professional artist from whom GCP has purchased limited rights for the use of her stock artwork, which spans various themes. GCP's purchase is not transferrable to a third party. To see and learn more, please visit Durga Bernhard’s website.